How we work
We don't sell consulting hours, coaching sessions or recruiting fees on their own. We build commercial engines, and use whichever of those the engine needs.
Five steps from stuck to scaling
Most clients start with an assessment. Some join at a later step when they already know what they need.
- STEP 1
Assess
Find the real constraints across strategy, process, CRM, team and data.
Growth Assessment - STEP 2
Design
Set the go-to-market plan, sales process, territories and targets.
Growth Accelerator - STEP 3
Build
Connect marketing, CRM and sales, then automate the follow-up and reporting.
RevOps & CRM - STEP 4
Lead
Run the plan with part-time senior leadership and hire the right people.
Fractional Leadership · Recruiting - STEP 5
Grow
Coach and train the team so results keep improving after we step back.
Coaching & Training
What sits under the hood
Strategy
- Commercial assessments
- Growth strategy and revenue planning
- Go-to-market strategy
- Value proposition and positioning
- Channel and territory strategy
- Canadian market entry
- Customer and stakeholder research
- Win/loss reviews
Leadership
- Fractional VP of Sales
- Fractional CRO
- Interim sales leadership
- Sales team turnarounds
- Forecast and pipeline reviews
- Accountability systems
- Compensation planning
- Founder and growth advisory
Systems
- CRM selection and implementation
- CRM optimization and adoption
- Pipeline architecture
- Lead management and hand-off
- Sales and marketing automation
- Dashboards and KPIs
- Forecasting models
- Data quality
People
- Sales recruiting
- Sales leadership search
- Organizational design
- Role definition
- Candidate assessment
- Workforce and capacity planning
- Onboarding frameworks
Performance
- Executive and founder coaching
- Sales and field coaching
- Sales Optimization Program
- DiSC workshops
- Objection handling and closing
- Presentation and pitching
- Sales kickoffs and retreats
Programs
- Commercial Growth Assessment
- Growth Accelerator
- Fractional Growth Partner
- Revenue Operations Transformation
- Canadian Launch Program
Three engagement models
Projects
A defined piece of work with a clear deliverable and fixed fee, like an assessment, a CRM rebuild or a Canadian market blueprint.
Programs
Structured engagements that design, build and embed change, like the Growth Accelerator or a Canadian launch.
Ongoing partnership
Fractional leadership and advisory on a retainer, for companies that want senior commercial leadership month after month.
Not sure where to start?
Most clients start with a Commercial Growth Assessment. In 2 to 4 weeks you'll know exactly what's holding growth back and what to fix first.